The Living Advertisement - 1181 Words

Greg Dost Professor Price ENGWR 300 2 September, 2014 The Living Advertisement When a man or woman goes to a tattoo parlor, usually they want a tattoo related to what they see as a defining quality about themselves; such as who they love, or what they love doing. However, if they want to trade their pride and a piece of their body for a few thousand bucks, they can get what is known commonly as a skin advertisement. A skin advertisement is a tattoo -usually on an easily visible part of the body such as the forehead- that advertises a business or website. I view this form of advertisement as manipulative and harmful to society, because skin advertisements objectify people and†¦show more content†¦A prime example of a tattoo advertisement can be viewed on the back of a man who has changed his name from Billy Gibby to â€Å"Hostgator Dotcom.† His back is covered with a tattoo reading the name of the site â€Å"Goldenpalace.Com† in large yellow bubble letters. This site is now illegal in the U.S. as a cause of anti-gambling laws. He has not only sold his skin, (with 37 tattoos covering his body) but his name as well, trading his identity to a web hosting company to become an advertisement in name as well as body (Stuef). While Corporations shun this form of advertisement, poorer dot-com businesses would commonly buy tattoo advertisements. They saw the opportunity to advertise cheaply, as well as the advantage of giving their advertisements a human form. Tattoo advertisements are much cheaper than television advertisements in most cases, as the entrepreneurial resource site Gaebler.com proves for us by stating â€Å"The average cost of producing a 30-second national TV commercial is nearly $350,000† (Gaebler). Most tattoo advertisements cost the business less than ten thousand dollars, for a lifetime of advertisement. As well, morphing humans into advertisements for websites gives the appearance of a website almost being human, allowing us to relate to the website and connect the image of the tattoo wearer with the website in our brains. This is what advertisers count on, as associating a â€Å"mascot† with a product forces us to think of the

Law of Business Organization Corporate Fraud

Question: Discuss about the Law of Business Organization for Corporate Fraud. Answer: Introduction Corporate fraud has been happening all over the world and causing harm to the interests of various stakeholders. The greed of a few people results in millions of dollars being illegally taken away from thousands of investors who had placed their trust in the management of a company. It is the government in any country which is expected to protect the rights of such people and punish those who have committed fraud. But to achieve this purpose laws have to be framed and enforced in an intelligent and efficient way[1]. Corporate fraud in Australian companies Over the years there have been many cases of corporate fraud in Australia. Various laws have been enacted but, still, this has not stopped people in the business world to cheat others and break the law. In 1980s and 1990s in Australia there have been instances of business people misappropriating the money of investors illegally or misleading the investors by spreading wrong information relating to their businesses. The basic intention of these corrupt people is to make individual profits by applying means or methods that have been prohibited by law. Such people want to gain unfair advantage in the competitive business world though such illegal approaches to make money. They are ready to take the risk of breaking the law sometimes feeling that law enforcement agencies would not be able to detect their cheating. On many occasions they feel that even if they get caught they would be able to take advantage of the loopholes in the laws and get away with a mild punishment or payment of a m uch lesser compensation. In recent times the instances of Australian Companies bribing public officials in other companies to win contracts have increased. But that does not mean that other types of corporate frauds have come to an end. There is need for law making and law enforcing agencies to prevent any type of corporate fraud. The need is to promote a culture and an environment where companies realize that they have no option but to adopt fair practices in their business dealings and the investors and the customers also feel that their interests are protected. There are still significant cases of corporate frauds in Australia and the government should remain committed to eliminate such events. Corporate fraud by Allan Bond In a case in Australian courts, an individual Alan Bond was accused of being part of business dealings, also involving government, which resulted in loss of public money amounting to $ 600 million. Alan Bond was also accused of siphoning of money from one of the companies Bell Resources, controlled by the individual to another company named Bond Corporation owned by the person. Allan Bond was a manipulator with business interests in property industry, gold mining and brewing wine. But these risky methods led to the failure of many of the individuals businesses. Many shareholders who had invested in Allans companies lost money. The compensation provided to the creditors was considered very inadequate and many of them felt that they were unfairly treated by law[2]. Allan Bond was sentenced to seven years in prison for defrauding Bell Resources. The individual after being released from prison, got engaged in business, again made a fortune but lost it again due to malpractices and rash b usiness decisions. The individuals companies were liquidated[3]. There has been a legal case fought in courts for the recovery of money owed to creditors of Bell Group from which Allan Bond siphoned off money to Bond Corporation for last twenty years in various courts of Australia. Ultimately the government has set up a statutory authority to arrange for the payment of money to creditors as per a settlement[4]. This shows the far reaching consequences of a fraud committed by Allan Bond. Once money has been taken away illegally, it takes lot of time, efforts and expenses to recover the lost amount and compensate the victims of the crime. The judgement in such cases should be delivered much faster. There is the need to make the Corporation Act and other regulatory bodies more effective. There are many who feel that Allan Bond should have been given more severe punishment under the law for defrauding Bell resources because the amount involved in the fraud was very high. There have been instances where people who have misappropriated far lesser money have been given comparatively much harsher imprisonment in relation to their crime. This shows that there is the need to amend the present laws to provide a more effective deterrent to people who intend to commit such frauds. The punishment given to the guilty should be commensurate with the amount of money which has been taken away illegally. The law should be more transparent, reasonable and just in such cases. The severity of the crime committed and its far reaching effects should be recognized by the law. Corporate fraud by Rodney Adler In another case a person named Rodney Adler was sentenced to serve four years and six months in prison for the role the individual played in the collapse of the company HIH Insurance[5]. This company collapsed in 2001 with liabilities of $ 5.3 billion. Rodney Adler was held guilty of making false statements to induce purchases of HIH Insurance shares and also of lying to secure money from HIH Insurance for a company in which Adler had an interest. In this case the laws cited by the Supreme Court of New South Wales Common Law Division were Corporations Act 2001 (Cth) ss184 (1)(b), 997, 999,Crimes Act 1900 (NSW) s178BB, Crimes Act 1914 (Cth) Part 1B, Crimes (Sentencing Procedure) Act 1999 (NSW) . Insider trading by Hochtief AG In another case Australian Securities And Investment Commission has brought German construction company Hochtief AG into court for committing insider trading in a purchase of shares of Leigton Holdings. In this case it was alleged that Hochtief Australia Holdings Limited which held a large number of shares in Leigton Holdings, had information about the financial performance of Leigton Holdings before the financial results were declared. Hochtief AG knew that Leigton had better financial results as compared to the previous year. So Hochtief which had a majority shareholding in Leigton, unfairly, in 2014, pushed forward the last date for purchasing the shares of Leigton and made its subsidiary purchase shares of Leigton[6]. In this case it was argued that insider trading laws of Corporation Act had been breached. Insider information is the information about the company which is not generally available and likely to have an effect on the value of a financial product of the firm[7]. Financial products included under insider trading law include all securities that can be traded on the stock exchange. It is an offence under the Corporations Act to trade using inside information, or pass such information to others who are likely to trade on the basis of such inside information. Bribery in corporate world There are many companies from the world's most developed economies which are perceived to frequently pay bribes when doing business internationally, despite of new laws and international commitments to eradicate bribery in business. While many of the developed economic powers show slow economic growth, in many emerging economies the incomes of people have risen and there is greater demand for goods and services. Thus there are greater opportunities for foreign investment and trade in these countries. But the foreign companies have to compete with the local industry in these countries apart from competition between companies from the developed world. Moreover the business policies of the governments in many of these countries have also led to public officials demanding illegal payments to get government contracts in favour of these foreign companies. The culture in these relatively poor countries is also breeding corrupt practices of the foreign companies. But there has been growing a wareness among governments and people of different countries that there is a need to stop these corrupt practices and make international business clean[8]. The Australian federal government has laws which prohibit bribery of federal public officials,as well as foreign public officials[9]. The specific criminal offence of bribing a foreign public official is dealt with in Section 70.2 of the Bribery Act. There has been renewed focus on bribery and corruption by the Australian police. Steps have been taken for restructuring of investigative systems, improving cooperation within government agencies, as well as between Australian and foreign authorities. Many Australian companies have now realized that doing business abroad without taking effective anti-bribery and corruption measures would have serious adverse legal consequences for them. The government of Australia has also committed itself on international forums to adopt practices to prevent foreign bribery by Australian companies[10]. It has to be understood that victims of fraudulent acts are not only shareholders or customers of the company; innocent employees are at risk as they can lose their jobs as a consequence of these crimes. Sometimes the senior executes of a company collude with one another to commit frauds which are very difficult to detect. One of the effective ways to prevent such fraud is to make companies disclose their financial records and enforce better auditing controls. Steps have to be taken to ensure that regulators and the courts in Australia focus upon achieving effective enforcement strategies in regard to theCorporations Act. There are some people who argue that the investigation and enforcement powers of Australias corporate regulator, the Australian Securities and Investments Commission (ASIC) are probably narrower than those of some comparable foreign counterparts like in the United States of America and United Kingdom, and that there is an urgent need to expand its powers. Conclusion There is need for external regulation of corporations by law enforcement bodies and also internal regulation by the management of the companies to prevent frauds from happening. The aim should be to promote ethical culture in business organizations so that they can self regulate their behavior. If the thinking of people is changed then people would not make use of fraudulent ways to make money. But that should be the long term goal. The government needs to be vigilant and strengthen the legal system to detect illegal activities in the corporate world and punish those found guilty of breaking the law. References Abc.net.au, Bell Group Money To Be Disbursed By Statutory Authority (22 August 2016) https://www.abc.net.au/news/2015-05-06/bell-group-money-to-be-disbursed-by-statutory-authority/6450596 Abc.net.au, Hochtief Faces Leighton Insider Trading Case Brought By ASIC (22 August 2016) https://www.abc.net.au/news/2016-02-02/hochtief-leighton-insider-trading-asic/7133384 Asic.gov.au, Creditors- Liquidation (22August 2016) https://asic.gov.au/regulatory-resources/insolvency/insolvency-for-creditors/creditors-liquidation/ Australian Politics.com, Rodney Adler Sentenced To Four And A Half Years Jail (22 August 2016) https://australianpolitics.com/2005/04/14/rodney-adler-jailed-over-hih-collapse.html Financierworldwide.com, Australia Tells OECD It Is Getting Serious About Foreign Bribery (22 August 2016) https://www.financierworldwide.com/australia-tells-oecd-it-is-getting-serious-about-foreign-bribery/#.V7qUplt97Dc Jeremy Gans, Modern Criminal Law Of Australia (Cambridge University Press, 2011) 266 Perthnow.com, Alan Bond Is No Hero Say Victims (22 August 2016) https://www.perthnow.com.au/news/western-australia/alan-bond-is-no-hero-say-victims/story-fnhocxo3-1226663242823 Stephen M. Bainbridge, Research Handbook On Insider Trading (Edward Elgar Publishing Limited 2013) 1 Stuart H. Deming, Anti Bribery Laws In Common Law Jurisdictions (Oxford University Press, 2014) 10 Westlawn.com.au, Cost Of Fraud In Australia $8.5 billion (23 August 2016) https://westlawn.com.au/cost-of-fraud-in-australia-8-5-billion-only-5-of-businesses-protected/ Yahong Zhang and Cecilia Lavena, Government Anti Corruption Strategies: A Cross Cultural Perspective (CRC Press Taylor And Francis Group, 2015) 215

Purchasing Story Writing Essay Topics

Purchasing Story Writing Essay Topics The Rise of Story Writing Essay Topics Keeping that in mind, if you've got a means to bring a new, unique perspective on a traditional essay topic, you shouldn't be reluctant to attempt it. Your essay needs to be something central to who you are as an individual. Thus, to compose a great essay you need to brainstorm all thoughts concerning your life experiences. Ask the 12-year-old to compose the body of the rough draft so it gives the facts of the story. At any time you catch yourself feeling captivated by an individu essay or article, take a better look at it. Facts, finally, will always win out against how folks are feeling at a specific moment. Try to remember that you've seen and felt something in real and the sole means to let others do the exact same is to use the proper words. There are lots of times once we question our beliefs and choose to stick with them. The Importance of Story Writing Essay Topics So, it's a remarkabl e foundation for assorted epic stories! It shouldn't be difficult to utilize it as plot-fodder for a wonderful short story. When you determine what your story is all about, you are going to be in a position to hone in on a theme that may elevate your piece from truly being a story just about you. Don't permit the simple fact that the story is a quick story block you from developing it further. So whenever you are writing an essay, you're harnessing the complete might of culture to your life. The very best short story idea on earth won't help you in case you don't write this, and a mediocre idea can be created into an award winning story if it's written well. One of the greatest things about writing a quick story is the fact that it can be a launching pad for more stories and possibly even novels. When it has to do with writing, you always have a chance to learn, and it is far better to learn from the very best of the very best. In any case, poetry is vital for all literature classes, and that means you can't avoid it. To compose an outstanding essay, it's vital to use specific academic language. Essay should be broken into paragraphs so the reader will find it simple to understand. Inside my experience, descriptive essays are only difficult in regards to deciding just what things to write about. To make it simpler for you to compose a vital analysis essay, we've got a valuable analysis writing template that will direct you through the most crucial points. Analyzing short fiction not only makes it possible to find out more about a number of the elements needed to write fiction, the analysis will be able to help you find out more about the author of the work and, in many instances, even something about yourself. Citations and extracts from assorted sources have to be formatted properly. New Step by Step Roadmap for Story Writing Essay Topics After the brainstorming session, you need to have a list of the potential ideas, and now is the time to knock out the themes which you feel uncertain about. Oh, and should you join, here's the URL to mine if you wish to share your feedback! You must consume great short stories so as to understand what you enjoy about them. Quite frequently, the very best topic is one which you truly care about, but you also will need to get ready to research it. Ideas change the planet, particularly when they're written. Deciding upon a topic is a vital issue that partly estimates final success of the job. Writing regularly isn't only a method to make content, but is itself a tool to create ideas and crystalize ideas. Argumentative essay topics are so important since they are debatableand it's essential to at all times be critically considering the world around us. An essay is a rather short bit of writing on a specific topic. Don't be scared to let your essay do something similar. An Argumentative Essay consists of the next. Essays can be both formal and informal. Formal essays are usually academic in nature and tackle significant topics. For this reason, you've got to find good narrative essay topics all on your own. Deciding upon the topic for your essay might be the hardest part. Top Choices of Story Writing Essay Topics Writing isn't only a tool for communication it is a tool for creative generation and unlocking what's inside your mind. Just beginning the procedure for writing can jump-start the creative approach. In the event of any further questions, you might count on the expert help of on-line essay writers from our team.

Topics to Talk About in a Sexual Assault Essay

Topics to Talk About in a Sexual Assault EssayWith all the sexual assault reporting coming out there is an endless list of topics to talk about in a sexual assault essay. The focus of the essay should be on telling your story with respect and integrity.Some of the topics to talk about in a sexual assault essay are things that you may be ashamed to tell someone else about. If your assault was particularly violent, as many of them are, you may want to discuss this. If you were able to escape the attack, but you or someone you know was harmed, you can describe the ordeal as well. You may be feeling uncomfortable and ashamed about the assault and telling someone who you will not see for a while will help ease some of your concerns.Sexual assault is a crime that can be hard to talk about, but it should be addressed and dealt with appropriately. Victims of sexual assault should not be blamed or made to feel as though they have done something wrong or even bad for the victim. Take this oppo rtunity to tell your story with respect and dignity.Some of the topics to talk about in a sexual assault essay include how the incident has affected you emotionally. Was it difficult to tell people about what happened? How did it affect your ability to trust? These are all valid questions that you should be talking about with your guidance counselor or therapist.Other things to talk about in a sexual assault essay include if you are currently planning on telling others about your assault. You may feel as though it is the right thing to do to protect yourself, your friends, and family, but you may feel differently after doing so.Sometimes the circumstances surrounding a sexual assault will change. If the assault has only happened once, or if it happened a while ago and it has only been recently reported, you may feel more comfortable with the essay and feel free to talk about it.The topics to talk about in a sexual assault essay can be short and simple. This means that they may not i nclude a lot of details or a lot of detail about the event itself. You want to keep it brief and to the point, so the reader knows exactly what to expect.You should also remember that the topics to talk about in a sexual assault essay should be included to show how you are a survivor. Survivors feel as though they should be silent after an assault and it is important to let the readers know that you are doing the best you can and that you want to share your story as well. Also make sure that you explain why you want to share the information.

A Simple Tip About Advocacy Research Paper Topics Explained

A Simple Tip About Advocacy Research Paper Topics Explained The Key to Successful Advocacy Research Paper Topics You must compose a great research paper, and the topic you've chosen must be fully developed. To select a topic from general psychology, you should decide on any topic you enjoy and then begin narrowing it down. Once you get your subject, you want to think about the question which is to be tackled as regards your research paper topic. After the topic is chosen, it would be helpful to make an outline so you could see whether you have sufficient information for good-structured research paper. Religious radicalization Getting the appropriate topics for informative essay writing is just one of the most vital stages in the practice. Picking a topic for a research paper isn't simple whatsoever. Choosing good informative essay topics is simple if you understand how to go about doing it. Following are a few of the advised sociology essay topic for those students that are unable to choose a great topic for their assignment. By viewing examples, you will receive the ideal idea about what resources to utilize for your undertaking. The information within a library is endless. Carry on reading to learn numerous topics that you're able to consider. If you're searching for a high quality example of an exploratory research paper, your school's library is a significant place to look. Top Choices of Advocacy Research Paper Topics When you are worried about writing research paper, it can cause you to be stressed and not to have the capability to perform in the simplest way throughout different regions of your life. The aim of your paper is to supply the reader with new and useful information pertinent to your studies and important to the world. Research is a fundamental portion of virtually every profession. Secondly, additionally, it is important to start on writing new research papers when well-rested and in a fantastic spirit. Understanding how to compose a strong argumentative paper can help you advance your very own argumentative thinking. A weak statement will cause a weak paper so you wish to give it your finest. Essentially, it connects your evidence to your principal argument. The very first route an individual might take is to just misrepresent the condition of the research, which is obviously a poor idea. Deforestation is believed to be directly associated with the matter of global warming. The Appeal of Advocacy Research Paper Topics Obesity is largely as a consequence of poor eating habits so that you can do a research paper on the healthful eating choices for children. Consider trying to find aspects of the disorder you haven't yet studied. Obesity is a lifestyle disease that's increasing in the usa and the majority of other developed countries all over the world. The Argument About Advocacy Research Paper Topics It's possible to view files on biographies of unique scientists or scholars to determi ne the material applicable to the area of research. You should make an effort to choose a topic for your research subject in line with the instructions of your professor. If you're a student of psychology, you'd be asked to pick a specific topic for the last research paper. Research papers are intended to evaluate and assess the comprehension of students in some specific topics. The paper layout also needs to be correct and as stated by the instruction of the tutor or professor. Be quick to fulfill our English research paper topics for high school so you'll finish your paper punctually. To use a very simple example, say you would like to finish a research paper by a particular date, as it's important to your course work and can help you graduate with a greater grade. Writing a college argumentative research paper isn't as simple as it may appear at first. Writing a research paper without an outline is similar to driving a car without knowing where you're going you can't where you will receive the next moment. The ability to set up a great rapport with clients and family will make it possible for all to participate in the procedure, and also permit the nurse to supply them with the info necessary to prevent them from feeling as if they are at a disadvantage to the system. Ally you must do is to correctly submit your order instructions and create the pay ment. If you select the wrong subject, you might get stuck with your writing and have a difficult time moving forward. Though people believe education is a correct and will make society, generally, a better place for everybody, others feel there's no legitimate method to provide a free college education as colleges would still have to be funded (likely through tax dollars). A good deal of students are usually confronted with the issue of locating good topics to write on. In the event you find some topics, nearly all of the students are unable to turn them into impressive research topics, and as such they wind up with lots of of rushed work that fails them in the future. Even if a specific research paper topic is getting lots of buzz at this time or other individuals seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some kind of interest in it also. If you choose to get a research paper from our site, you're going to rece ive a wide assortment of advantages. Advocacy provides nurses with a plethora of chances to ensure clients, and their families get the very best treatment available. If you haven't ever written a research before, it's much better to get an expert support. You can do research in many different various ways.

Extended Essay Sample For Economics

Extended Essay Sample For EconomicsExtended Essay Sample is a workbook from famous economics course by Robert Solow. It was written by James Surowiecki and published in 1985. This book has many courses in it to teach students to write essays.The book Extended Essay Sample is a must for those who want to earn a degree in economics. You have to understand that the materials in the book are only made up of essays. The text of this book is divided into three chapters, the first is from the instructor and the second chapter is the beginning of the class and the third is the final chapter from the class.In writing an essay, it is very important that you keep your audience interested so that they will give a good grade. You should write an essay based on research and data. Most of the essays you will find in this book will be based on these principles. These essays are not easy to do because as I mentioned before, the book is divided into three chapters.The first chapter is about the people who will read your essay. If you are not familiar with writing an essay for an extended time, it is important that you know who the audience is. For this reason, you have to look at the audience you are dealing with and know their interest and target audience. Remember that the author of the book had a very good teaching for the students who will be taking this book.The second chapter is all about the information you have for your students. You should keep the number of ideas you have in mind and use it when you write. For example, if you want to write an essay about utility theory, you should know how to solve the problem in that topic. You have to know the things that people think in order to write an essay on utility theory.The third chapter is all about the problems in this chapter. Since there are so many problems in this chapter, you can just read the first chapter and start your homework. Remember that not everything you read here is correct. However, what you should do is g et an idea of the problems that will be in this chapter. Remember that some parts will be difficult and will take you some time to get through.The information you have about the topics that will be introduced in this chapter is very helpful. The solution to the problems will be given in this chapter. Although this chapter is written to teach students, you should also think about what you would want to get out of this chapter. This chapter will guide you and when you finish reading this chapter, you will know how to handle the problems that will be presented in the next chapter.In conclusion, Extended Essay Sample is a very useful book for those who want to study economics. So long as you keep in mind the things that you need to do, you will be able to do your homework very well.

The Gods in the Iliad free essay sample

He uses the scales of fate and justice to determine his actions, but he can also be persuaded by personal petitions from the gods. Also look for the gods role in scenes highlighting their functions. For example: Oath or swearing scenes: Zeus Guest friendship or xenia: Zeus Prophecy: Apollo Message bearing: Iris or Hermes Divine Epithets: Homer does not always refer to characters by their names. He can also refer to them via epithets or nicknames. For example: Atreides = Agamemnon and Menelaus Son of Menoitios = Patroklos Gerenian horseman = Nestor The same is true for the gods. See how many gods you can recognize here: Which god is â€Å"father of gods and men†? Which goddess is owl-eyed? Which goddess is ox-eyed? Which god is the Lord of Hera? Which god is Argeiphontes or â€Å"the Guide†? Which god is â€Å"lord of the shining bolt†? Which god is â€Å"he who strikes from afar†? Which god is â€Å"lord of the silver bow†? Which god is â€Å"god of the dragging feet†? Which goddess is â€Å"goddess of the white arms†? Which goddess is Tritongeneia? Which god is the Son of Kronos? Which goddess is the Kyprian or the Lady of Kypros? Which god is â€Å"Worker from Afar†? Which god is the earth-shaker? Which god is Phoibos? Which goddess is Pallas? The Gods in the Plot Here are some noteworthy scenes in which the gods play a significant role: Book 1 Apollo and the plague Athena restrains Achilles Zeus, Thetis, and Hera Hephaistos and his Parents Book 2 Zeus sends Agamemnon a dream Iris, the messenger goddess Book 3 Aphrodite rescues Paris from duel with Menelaus Aphrodite and Helen Book 4 Assembly of the Gods Hera gets Zeus to promise the defeat of Troy Athena persuades Pandaros to break the truce Book 5 Aphrodite rescues Aineias Diomedes wounds Aphrodite Aphrodite and Dione Arming of Athene Diomedes wounds Ares Wounded Ares on Mt. We will write a custom essay sample on The Gods in the Iliad or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Olympus Book 6 Trojan Women Pray to Athena Book 7 Conference between Athena and Apollo Athena and Apollo agree to a single combat (leads to contest between Hector and Ajax) Zeus and Poseidon Book 8 Assembly of the Gods Zeus forbids the gods from fighting and goes to Mt. Ida where he weighs the fates of the Greeks and the Trojans in a scale and the Greeks lose. Hera and Poseidon Hera and Athena Zeus Returns to Mt. Olympus Book 11 Zeus sends down Hate Zeus sends Iris to Hektor Book 13 Arrival of Poseidon who secretly helps the Greeks Book 14 Hera seduces Zeus to distract him and help the Greeks Book 15 Zeus wakes from sleep to find Poseidon helping the Greeks. Gods on Olympus Athena calms Ares down Zeus sends message to Poseidon Zeus sends Apollo to Hektor to help the Trojans but reaffirms the ultimate fate of Troy. Book 16 Zeus weeps for Sarpedon Book 17 Zeus laments fate of Hektor Book 18 Thetis laments death of Patroklos with Achilles Thetis persuades Hephaistos to make new armor for Achilles. Book 19 Athena restores the strength of mourning Achilles Book 20 Assembly of the Gods Zeus releases the gods to act as they will. Apollo talks to Aineias Hera and Poseidon plot Poseidon rescues Trojan Aeneas. Book 21 Achilles fights the river god with help of Hera and Poseidon. Hera encourages Hephaistos to help The gods in hand to hand combat: Ares, AphroditeAthena; ApolloPoseidon; HeraArtemis; HermesLeto Ares vs. Athena Book 22 Zeus weighs fate of Hector and he loses. Book 24 Assembly of the Gods Thetis is summoned to Olympus Zeus, through Thetis, commands Achilles to release the body of Hector. Hermes Psychopompos guides Priam to Achilles tent.